Understand your sales analytics

Read your charts and spot the numbers that matter.

You don't need to check analytics daily — once a week is enough. Look for trends, not single-day spikes.

1. Open Analytics

   From the sidebar, click Analytics. The top of the page shows your key numbers for the chosen period.

2. Pick a date range

   Use the date picker in the top right. Compare This week vs. last week, This month vs. last month, or pick a custom range.

3. Read the top metrics
   • Revenue — total money earned (after refunds).
   • Orders — number of completed sales.
   • Average Order Value (AOV) — revenue ÷ orders. Raising this is often easier than getting more customers.
   • New customers — first-time buyers in the period.
4. Find your best-selling products

   Scroll to the Top Products table. Restock these first and consider building bundles around them.

5. Spot slow days

   The Sales by Day chart shows which days of the week are quietest. Run a promotion or campaign on those days to even out the curve.

Open the feature:

• /dashboard/analytics